Founder Platform -
Business Construction Kit

Founder Platform - <br/>Business Construction Kit


Starting Point and Methodology:

The startup platform is a powerful online tool designed to guide people interested in self-employment or starting a business through the startup journey. The platform is designed to make the start-up process easier and thereby encourage more people to take this step. The website with support services for founders gives inspiration for idea development, real examples via video, useful templates for many entrepreneurial topics and questions, a business plan toolbox as well as financing resource finding.

The platform is divided into five modules that were developed in an agile and iterative manner.

The goal of the cooperation with BIFI was to test the platform for usability and user experience along the development process. Communication with and on products as well as their user-friendliness can be checked using scientifically based methods.

In the usability testing, the modules were tested for aspects of user guidance, user experience, and inferences of coherence with specific use cases.  

Implementation of the Study:

BIFI begleitete die Entwicklung der Plattform mittels UX-Studien über einen länger andauernden Zeitraum hinweg zur Analyse verschiedener Modulentwicklungsfortschritte und Entwicklungsphasen hinweg. 

BIFI accompanied the development of the platform using UX studies over a longer period of time to analyze different module development progress and development phases. 

The potential end users of the website to be interviewed were recruited under various aspects of the desire for self-employment and progress status of their business idea and questioned in the usability interviews for 60 to 90 minutes. Thinking aloud, success rate of task completion and observation of usage behavior on the platform provided information about further development potentials of the application. 

At the beginning of the interviews, personal discussions were also held on the experiences, attitudes, and motives of the interviewees. This served to enable psychological type profiling to be carried out in order to generate a better understanding of the wishes and requirements for the product and to be able to weight the statements accordingly.


Results and Key Learnings:

Central and essential findings were in part already recognized live on site and could thus be implemented directly, depending on the effort involved. 

The goal of UX reviews is to continuously align products with the needs of users. In this way, those involved in the project receive honest user feedback that stimulates further developments as well as recommendations for action in order to be able to adapt the product perfectly to the needs of the users. 

It was possible to make deductions with regard to the workflow and the logical process sequence. The following topics were further analyzed and provided with recommendations for action: 

  • Basic understanding
  • Basic liking - aesthetic demands
  • Inspirational power of the platform 
  • Problems and stumbling block handling
  • Complexity handling of the topics by users
  • Orientation effort and loss by users
  • Functionality recognition and awareness by users 

In this way, usability potentials and problems could be uncovered, concrete recommendations for the iterative further development of the platform could be derived, and thus the product could be sustainably optimized. 



To protect our client's competitive advantage, the content has been modified.